Hi, I'm Michelle Ramsay,
The Fashion Expert®
FASHION DESIGNER, MENTOR & CLOTHING BRAND CONSULTANT
If you've had a clothing brand idea in your head for months or years, and every time you research it you end up with more questions than answers, you're in the right place.
You don't need a fashion degree, and you don't need to apologise for where you're starting, but you do need someone who has seen how it all works from the inside, to show you the right steps in the right order.
I've spent 20+ years in the fashion industry, designing for Wallis, Miss Selfridge, Topshop, ASOS, M&S, Gymshark, Trespass, Everlast and Primark, and I've worked with 400+ founders and brands.
I'm UK-based and work with founders and established brands globally, predominantly across the UK, Europe, the US and Australia.
From tech packs, design, range planning, sourcing, costing and manufacturer negotiations to mentoring from raw idea to launch.
My view from every side of the industry
As a multi-product designer, I've designed best-selling collections for womenswear, menswear, childrenswear, accessories, sports and activewear, across technical fabrics, knits, wovens and jersey.
I've been through sampling and product development thousands of times, negotiated with suppliers and taken products into production. I've also sat on the commercial side, with buyers, pricing, costing and seasonal planning.
These are now the reasons I can help you think past "I want this designed and made".
The experience behind the advice
Here's what the numbers mean for your clothing brand, and where to see the work for yourself.
What makes me different?
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Unlike most fashion consultants who can’t design, or other designers who simply hand over sketches and move on – I offer a holistic approach to your clothing brand.
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I combine my experience as a fashion consultant, clothing designer, and fashion mentor to guide you through the entire journey.
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I don’t just create your collection, I help you find the right manufacturers, consult on sampling and production, and prepare you for launch so you feel confident every step of the way.
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This means you’re never left high and dry. You’ll have me as your partner who understands both the creative and the business side of building a fashion brand, from first sketch to launch day.
Fashion brands I Work With
I specialise in working with people who have no experience in the fashion industry, and I'm passionate about sharing mine.
If you have a raw idea I can turn it into professional tech packs ready for manufacture.
I can also help you find and work with factories, hold your hand through the sampling and production, and be there as a mentor to make sure you do everything correctly.
I also work as a freelance clothing designer for established brands that need an injection of design newness as well as recently launched brands that feel they could be doing better but are not sure where they can improve.
