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Access the knowledge and answers you've been searching for to confidently create your fashion collection, and make this the year you finally take the leap.


How you're feeling just now...

  • Overwhelmed by the thought of diving into a new industry, making mistakes and wasting money

  • Feeling held back by your lack of confidence and fashion industry knowledge to get from concept to launch

  • Worried about how to find and work with good manufacturers, source fabrics and make samples

  • Frustrated that you're wasting hours Googling answers with disappointing results

  • Demotivated that you've sat on this idea long enough and not moved forward with your dream

How you'll feel on The Fashion Startup Academy®

  • Confident designing your ideas and creating a kick-ass strategy for the brand and collection you're launching

  • Excited that you have a clear plan mapped out for each stage, and you know which order comes next

  • Relieved you've learned how to avoid the mistakes most startups make saving your money, time and sanity

  • Motivated by your newfound knowledge and in control of the whole process

  • Like a professional fashion industry boss able to move your idea forward with confidence and clarity. You've got this!


Hi, I'm Michelle!

A fashion designer and consultant with 20 years in the industry, I help fashion startups just like you launch amazing brands from concept through to product.

My background has seen me design and develop products for retailers such as Wallis, Miss Selfridge, Topshop, ASOS, M&S, Gymshark, Trespass and a whole bunch of independent brands.

Since leaving the corporate world 8 years ago I have been using my knowledge and expertise to help

fashion-preneurs with zero industry experience realise that with the right tools and mentor you really can launch your dream clothing line.

"We found working with Michelle so helpful. She was always at the end of the phone whenever we had any questions and her mentoring sessions gave us the help and advice that we needed. She completely got our idea and vision from start to finish. We would highly recommend Michelle to anyone who is creating their own clothing brand!"

Marie & Kriss, Nevontaii, UK

What you'll learn.

In 12 easy to follow modules, you'll fast-track your knowledge with insider secrets I've gathered over 2 decades as a designer. You'll also learn these major aspects you need to understand to launch a fashion collection.

  1. Your customer - who they are & how to attract them

  2. Brand - creating your style, values & positioning in the marketplace

  3. Products - how to know what to sell & how to create a successful collection range plan

  4. Design - what you need from your designs, trends, seasons & working with a designer 

  5. Pattern cutting and surface pattern design- what is this, why do you need it and when do you need it?

  6. Sourcing fabric & trims - when do you need to do this and how to do it?

  7. The main types of factory and which is the best fit for you.

  8. How and where in the world to find a factory

  9. Prices & quotations - are they realistic?

  10. Sampling - what does the process involve and why do we have it?

  11. Manufacture - what happens at this stage?

  12. Funding your startup business, profit and selling- the best options for you


How it works.

  • All modules are pre-recorded on a members-only portal which you'll have access to

  • Watch the easy to digest videos, complete the worksheet and book your 121 Zoom session with Michelle

  • During your 121 sessions get tailored advice, discuss any questions you may have, share your work and understand further how each module relates to your individual brand

  • Study at your own pace and fit this in around your other commitments or ask for accountability to help you stay on track

Is this right for you?

The course is suitable for newbies to the industry who are looking for clear guidance on how to take your raw ideas and turn them into finished fashion products that you can sell. You'd be a great fit...

  • If you're a beginner who is at the ideas stage of your business

  • If you have an amazing idea for a clothing brand but you're not sure how to get from concept to launch

  • If you're fed up of seeing another 6 months roll past where you feel stuck as to how to move forward

  • If you're looking to demystify the design and manufacture process

  • If you need a clear plan and step by step help from a friendly professional at each stage

  • If you're looking for a solution that fits around a busy lifestyle with a 9-5, kids or other commitments

  • If you have a willingness to learn and passion to commit to the programme

The course is probably not the best fit for you if you have an established brand, understand all of the stages involved in creating a collection, or have previous fashion industry experience in design and product development.

Image by Christian Gertenbach

Want a sneak peek?

I really want this to be the best option for what you're searching for just now so why not book a behind the scenes tour? You can view the platform online and take a look at the videos and workbooks and of course ask me any questions. Just book a slot from my diary below.

"Michelle’s expertise has been invaluable throughout the process for my first collection. As a start-up, it’s often hard to know where to begin, but Michelle provides a range of services that are crucial in bringing your business concept to life, by developing ideas into something tangible, equipping you to approach manufacturers, and making it much easier to get things right first time. Her work is thorough and professional and I highly recommend her."

Anna, Aquanissos, UK


Ready to access everything you need plus bonuses?

  • 30 minute 121 zoom initial consultation to find out about your brand and aspirations

  • 12 modules with multiple videos on a private members-only portal

  • 12 weekly 121 zoom calls with Michelle for a lesson debrief and Q&A

  • Worksheets to accompany your learning

  • Weekly accountability (optional)

  • Access to recordings of 121 sessions

  • Access to my exclusive manufacturing contacts database

  • A success plan to track and record progress

  • E-book - Startup's Guide To Fashion Manufacture

  • Access to my private Facebook group - Fashion Startup With The Fashion Expert®

  • 10% off design services for your first 6 styles