Before you touch a single design, get these foundations down on paper - they'll guide every decision you make from here.

• Write down your why - your real, honest reason for starting this brand

• Get clear on your USP - what makes you different, not just "nicer"

• Define your brand values - what your brand actually stands for

• Get specific about your customer - go deeper than "someone like me"

• Decide your business model - mass production, small batch, or made-to-order?

• Set a realistic timeline based on the season you actually want to launch in

• Research your competitors and figure out where you sit on price and positioning