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Michelle Ramsay mentoring fashion startup founders – reviewing designs and tech packs at her desk in The Fashion Startup Academy
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How to Start a Fashion Brand With Zero Experience

WORK WITH THE UK'S GO-TO EXPERT
FOR FASHION STARTUPS.

Inside my expert-led mentorship and learning programme, you’ll go from raw fashion idea to a retail-ready collection with step-by-step guidance and personalised support at every stage.

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HERE'S HOW WE'LL BUILD YOUR FASHION BRAND TOGETHER

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Plan it

Clarify your customer, define your brand, research your competitors, and validate your ideas before mapping out your products.

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Create it

Learn about design, trends, tech packs and fabrics.

Find the right manufacturer, start to create samples, and perfect your products.

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Launch it

Get production-ready, price and fund your collection with confidence, build your audience, and learn how to market your brand for a successful launch.

You’ve been dreaming about launching your own fashion brand for months, or even years... but something’s holding you back.

Right now you're here...

X You’ve got an idea, but no clue how to turn it into something real

You’ve spent months Googling but still feel lost

You’re worried you’ll make mistakes and waste money

You wish someone would just show you what to do – step by step

But imagine feeling...

Clear on what you’re building
✓ Confident in your designs and decisions
Excited because your collection is taking shape
In control of the entire process – from fabrics to factories
Proud of yourself for finally taking action

Does this sound like you?

CREATED BY MICHELLE RAMSAY, FASHION DESIGNER & MENTOR WITH 20 YEARS EXPERIENCE HELPING FIRST-TIME FOUNDERS GO FROM IDEA TO LAUNCH.

"I can’t recommend Michelle highly enough! She designed the tech packs for my new brand, and I was absolutely delighted with every single one. Beyond that, she has been an incredible source of guidance and support throughout the entire setup process."

Sabrina Campbell, Founder of Solly Little, via Truspilot.

THIS ISN'T ANOTHER GENERIC COURSE, IT'S A HYBRID PROGRAMME OF LEARNING AND 1:1 MENTORSHIP, GUIDED EVERY STEP OF THE WAY BY YOUR FASHION STARTUP FAIRY GODMOTHER.

What you get inside The Fashion Startup Academy

6 key milestones broken down into on-demand video modules hosted on a private platform
12 1:1 Zoom sessions with me (Michelle) for personal guidance
Worksheets, checklists and planning tools to support your learning
Access to my private, trusted manufacturers and suppliers
Lifetime access to the content and recordings
Accountability check-ins (optional but recommended)
E-book: The Startup’s Guide to Fashion Manufacture
10% off design services for your first collection

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Meet your mentor Michelle.

I’m Michelle Ramsay, The Fashion Expert®, a fashion designer, consultant, and startup mentor with over 20 years of experience in the industry.

For the past decade, I’ve helped hundreds of first-time founders, just like you, launch their brands with clarity, confidence, and commercial edge, even if they started with nothing but an idea.

I created the Fashion Startup Academy to bring together everything I’ve learned into this step-by-step programme, so you can get expert support without wasting time or money figuring it out alone. I can't wait to help you start your clothing brand.

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""Michelle’s expertise has been invaluable throughout the process for my first collection. As a start-up, it’s often hard to know where to begin, but Michelle provides a range of services that are crucial in bringing your business concept to life, by developing ideas into something tangible, equipping you to approach manufacturers, and making it much easier to get things right first time. Her work is thorough and professional and I highly recommend her.""

Anna, Founder of Aquanissos, via Google.

This programme is perfect for you if…

You’re brand new to the industry and feel overwhelmed
You’ve got an idea but no experience in design or production
You’re short on time and need someone to guide you
You want real support and structure – not another DIY course
You’re ready to take action and make your idea real

Probably not right for you if...

X You run a successful fashion brand already

X You have deep industry knowledge in fashion product development

X You don't have a raw idea

Who is The Fashion Startup Academy for?

Michelle Ramsay hosting a video call with a first-time fashion founder behind-the-scenes of The Fashion Startup Academy mentorship
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Want a sneak peek before joining?

If you’d love to see what it’s like inside the programme, you can book a sneak peek call with me.

 

I’ll show you around the member's portal, talk through what’s included, and answer any questions you have.

 

No pressure. Just a proper look to see if it's a great fit, before you join.

Flexible pricing to suit your budget

Both plans give you access for 2 years.

  • Best Value

    SINGLE PAYMENT

    1,500£
     
    ONE TIME COURSE PAYMENT IN FULL
    Valid for 3 months
    • 1 X 30 MINUTE 1:1 ZOOM WELCOME SESSION
    • 6 KEY MILESTONES WITH ON DEMAND VIDEO MODULES
    • 12 X 30 MINUTE 1:1 SESSIONS WITH MICHELLE VIA ZOOM
    • EMAIL & WHATSAPP SUPPORT 15 MINUTES PER WEEK
    • WORKBOOKS TO ACCOMPANY YOUR LEARNING
    • ACCOUNTABILITY REMINDERS (OPTIONAL)
    • ACCESS TO RECORDINGS OF 1:1 SESSIONS
    • A CLEAR BLUEPRINT TO FOLLOW
    • 10% OFF DESIGN SERVICES FOR YOUR FIRST COLLECTION
    • A COPY OF MY E-BOOK - STARTUP'S GUIDE TO FASHION MANUFACTURE
    • ACCESS TO MY PRIVATE SUPPLIER CONTACTS
  • 3 MONTH PAYMENT PLAN

    525£
    Every month
    3 X MONTHLY PAYMENTS
    Valid for 3 months
    • 1 X 30 MINUTE 1:1 ZOOM WELCOME SESSION
    • 6 KEY MILESTONES WITH ON DEMAND VIDEO MODULES
    • 12 X 30 MINUTE 1:1 SESSIONS WITH MICHELLE VIA ZOOM
    • EMAIL & WHATSAPP SUPPORT 15 MINUTES PER WEEK
    • WORKBOOKS TO ACCOMPANY YOUR LEARNING
    • ACCOUNTABILITY REMINDERS (OPTIONAL)
    • ACCESS TO RECORDINGS OF 1:1 SESSIONS
    • A CLEAR BLUEPRINT TO FOLLOW
    • 10% OFF DESIGN SERVICES FOR YOUR FIRST COLLECTION
    • A COPY OF MY E-BOOK - STARTUP'S GUIDE TO FASHION MANUFACTURE
    • ACCESS TO MY PRIVATE SUPPLIER CONTACTS

By purchasing either single payment or 3 month payment plan you are agreeing to the terms and conditions set out in the agreement here. Please read before purchase.

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