How to Start a Fashion Brand
With Zero Experience
From idea to launched fashion brand, your 6-Month private mentoring experience built around The LAUNCH Method™
If your head's full of half-started ideas and you’ve been researching how to start a fashion brand (forever!), saving inspiration and thinking “I just need to begin”, then this is where you stop circling and start building.
You’ve been dreaming about launching your own fashion brand for months, or even years... but something’s holding you back.
Right now you're here...
X You’ve had a brand idea for months (sometimes years) but it still feels out of reach.
X You’re constantly researching but never quite sure which step comes next.
X You don’t know if you need a designer first, or a factory, a tech pack... or something else entirely.
X You’re scared to make the wrong choice and waste your startup savings.
After six months in the Academy
✓ You finally have a path that makes sense.
✓ You understand the industry, the sequence, the decisions and the timeline.
✓ You know what to do each week, and why it matters.
✓ You’re turning ideas into sample development rather than endless researching.
✓ You’ve got me in your corner checking in, guiding your decisions, keeping you grounded and moving.
✓ You feel capable. Supported. And actually on your way to launch.
Does this sound like you?
"I can’t recommend Michelle highly enough! She designed the tech packs for my new brand, and I was absolutely delighted with every single one. Beyond that, she has been an incredible source of guidance and support throughout the entire setup process."
Sabrina Campbell, Founder of Solly Little, via Truspilot.
THIS ISN'T ANOTHER GENERIC COURSE, IT'S A HYBRID PROGRAMME OF LEARNING AND 1:1 MENTORSHIP, GUIDED EVERY STEP OF THE WAY BY YOUR FASHION STARTUP FAIRY GODMOTHER.
What you get inside The Fashion Startup Academy
✓ 6 key milestones broken down into on-demand video modules hosted on a private platform
✓ 12 1:1 Zoom sessions with me (Michelle) for personal guidance
✓ Worksheets, checklists and planning tools to support your learning
✓ Access to my private, trusted manufacturers and suppliers
✓ Lifetime access to the content and recordings
✓ Accountability check-ins (optional but recommended)
✓ E-book: The Startup’s Guide to Fashion Manufacture
✓ 10% off design services for your first collection
HERE'S HOW WE'LL BUILD YOUR FASHION BRAND TOGETHER
Meet your mentor Michelle.
I’m Michelle Ramsay, The Fashion Expert®, a fashion designer, consultant, and startup mentor with over 20 years of experience in the industry.
For the past decade, I’ve helped hundreds of first-time founders, just like you, launch their brands with clarity, confidence, and commercial edge, even if they started with nothing but an idea.
I created the Fashion Startup Academy to bring together everything I’ve learned into this step-by-step programme, so you can get expert support without wasting time or money figuring it out alone. I can't wait to help you start your clothing brand.
""Michelle’s expertise has been invaluable throughout the process for my first collection. As a start-up, it’s often hard to know where to begin, but Michelle provides a range of services that are crucial in bringing your business concept to life, by developing ideas into something tangible, equipping you to approach manufacturers, and making it much easier to get things right first time. Her work is thorough and professional and I highly recommend her.""
Anna, Founder of Aquanissos, via Google.
This programme is perfect for you if…
✓ You’re brand new to the industry and feel overwhelmed
✓ You’ve got an idea but no experience in design or production
✓ You’re short on time and need someone to guide you
✓ You want real support and structure – not another DIY course
✓ You’re ready to take action and make your idea real
Who is The Fashion Startup Academy for?
Want a sneak peek before joining?
If you’d love to see what it’s like inside the programme, you can book a sneak peek call with me.
I’ll show you around the member's portal, talk through what’s included, and answer any questions you have.
No pressure. Just a proper look to see if it's a great fit, before you join.
All plans give you 1:1 mentorship for 6 months and access to the curriculum for 12 months.
- Best Value
SINGLE PAYMENT
1,500£ONE TIME COURSE PAYMENT IN FULLValid for one month- 1 X 30 MINUTE 1:1 ZOOM WELCOME SESSION
- 6 KEY MILESTONES WITH ON DEMAND VIDEO MODULES
- 12 X 30 MINUTE 1:1 SESSIONS WITH MICHELLE VIA ZOOM
- EMAIL & WHATSAPP SUPPORT 15 MINUTES PER WEEK
- WORKBOOKS TO ACCOMPANY YOUR LEARNING
- ACCOUNTABILITY REMINDERS (OPTIONAL)
- ACCESS TO RECORDINGS OF 1:1 SESSIONS
- A CLEAR BLUEPRINT TO FOLLOW
- 10% OFF DESIGN SERVICES FOR YOUR FIRST COLLECTION
- A COPY OF MY E-BOOK - STARTUP'S GUIDE TO FASHION MANUFACTURE
- ACCESS TO MY PRIVATE SUPPLIER CONTACTS
3 MONTH PAYMENT PLAN
515£Every month3 X MONTHLY PAYMENTSValid for 3 months- 1 X 30 MINUTE 1:1 ZOOM WELCOME SESSION
- 6 KEY MILESTONES WITH ON DEMAND VIDEO MODULES
- 12 X 30 MINUTE 1:1 SESSIONS WITH MICHELLE VIA ZOOM
- EMAIL & WHATSAPP SUPPORT 15 MINUTES PER WEEK
- WORKBOOKS TO ACCOMPANY YOUR LEARNING
- ACCOUNTABILITY REMINDERS (OPTIONAL)
- ACCESS TO RECORDINGS OF 1:1 SESSIONS
- A CLEAR BLUEPRINT TO FOLLOW
- 10% OFF DESIGN SERVICES FOR YOUR FIRST COLLECTION
- A COPY OF MY E-BOOK - STARTUP'S GUIDE TO FASHION MANUFACTURE
- ACCESS TO MY PRIVATE SUPPLIER CONTACTS
MONTHLY - 6 PAYMENTS
260£Every month6 X MONTHLY PAYMENTSValid for 6 months- 1 X 30 MINUTE 1:1 ZOOM WELCOME SESSION
- 6 KEY MILESTONES WITH ON DEMAND VIDEO MODULES
- 12 X 30 MINUTE 1:1 SESSIONS WITH MICHELLE VIA ZOOM
- EMAIL & WHATSAPP SUPPORT 15 MINUTES PER WEEK
- WORKBOOKS TO ACCOMPANY YOUR LEARNING
- ACCOUNTABILITY REMINDERS (OPTIONAL)
- ACCESS TO RECORDINGS OF 1:1 SESSIONS
- A CLEAR BLUEPRINT TO FOLLOW
- 10% OFF DESIGN SERVICES FOR YOUR FIRST COLLECTION
- A COPY OF MY E-BOOK - STARTUP'S GUIDE TO FASHION MANUFACTURE
- ACCESS TO MY PRIVATE SUPPLIER CONTACTS
By purchasing either single payment, 6 or 3 month payment plan you are agreeing to the terms and conditions set out in the agreement here. Please read before purchase.