Monthly Retainer
Mentoring is offered as a monthly retainer, which includes:
4 x 1-hour weekly sessions
Session recordings
Fair-use access to email support
Flexibility to swap a session for behind-the-scenes work when needed (e.g. sample audit, supplier review, feedback on assets)
 
How It Works
Weekly Zoom Sessions
We’ll meet for one hour each week via Zoom. Each session is recorded, and you’ll receive the recording link afterwards so you can revisit anything we’ve discussed.
 
Ongoing Support
You’ll also have access to me between sessions via email or occasional phone check-ins for quick questions or updates. I ask that this is used reasonably – for example, shorter questions or clarifications, not full strategy development – and I’ll always aim to respond within 1–2 working days.
 
1:1 Fashion Startup Mentoring Proposal
Weekly or monthly 1-hour Sessions | Tailored Support for Your Fashion Brand
Launching a fashion brand is an exciting journey, but it’s also full of unknowns – especially if you’re new to the industry. Through weekly 1:1 mentoring, I’ll guide you step-by-step through the process of planning, creating, and preparing to launch your collection with confidence.
This isn’t a one-size-fits-all programme – it’s fully tailored to you, your pace, and your goals. Below is an outline of the areas we can cover, depending on where you're starting from and what support you need. Some of the areas we cover are listed below...
 
PHASE 1: BUILDING YOUR FOUNDATIONS
Researching and validating your idea
Understanding your target customer and market gap
Setting goals, timelines and realistic budgets
 
PHASE 2: BRAND AND MARKET POSITIONING
Defining your brand identity, values and tone of voice
Clarifying your niche and brand message
Identifying your market placement and competition
 
PHASE 3: COLLECTION CREATION
Planning and designing your collection
Selecting fabrics, materials and finishes
Developing a cohesive range that tells a clear story
Understanding costings and setting pricing strategy
 
PHASE 4: SOURCING & PRODUCTION PLANNING
Guidance on sourcing fabrics, trims and components
Finding and vetting suitable manufacturers
Understanding routes to production
Creating samples and prototypes
 
PHASE 5: PRE-PRODUCTION & MARKETING PREP
Refining your products and getting them production-ready
Reviewing your supply chain and planning production timelines
Laying the groundwork for marketing (audience building, content pillars, launch comms prep)
 
PHASE 6: LAUNCH STRATEGY & MARKETING IDEAS
Planning your pre-launch runway (what to say and when)
Developing a marketing strategy tailored to your brand
Support with outlining your email marketing, website content and social media strategy
Brainstorming content themes, launch messaging, and creative ideas to pass on to your team
Planning a clear launch timeline with realistic expectations