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Why September is the Real New Year for your Fashion Startup.

I'm gonna make a confession here friends - I don't love Autumn! There, I said it!


When the seasons change, I feel like I'm inwardly reminding myself I'm an Aperol Spritz by a rooftop pool girl over a cosy pumpkin spice latte by a fire every single time.


But saying that...September has a certain energy about it, doesn’t it? New notebooks, fresh planners, the sense of starting again after summer. For fashion entrepreneurs, it’s not just back-to-school season, it’s the real fashion new year.

While most people wait until January to pen resolutions and reset, the fashion industry is already in full swing by then. If you’re a first-time founder dreaming of a fashion brand launch, September is the perfect time to reflect, reset, and set clear goals for the months ahead.


I've got a full podcast episode on this if you want to listen, but keep reading for the lowdown.




Why September Is the “New Year” in Fashion Entrepreneurship

In fashion, everything runs on a different calendar. Retailers plan seasons months in advance, and momentum builds after the summer lull. Factories are back to work, the fashion shows are in full swing and trade shows are everywhere.

For you, that means September is the time to align your brand with the rhythm of the industry. If you want to be ready to launch, or simply move your idea forward, this is your chance to get organised while the energy is high.


Overcoming Self-Doubt as a First-Time Founder

It’s normal to feel hesitant about starting. Maybe you’ve told yourself you’ll wait for the perfect time, or you’ve been stuck Googling “how to start a fashion brand” for months.

But let's have a reality check here because the elusive perfect time never arrives. The sooner you tackle your doubts, the sooner you’ll see progress. Reflect on what’s been holding you back, and remind yourself that your ideas are valid, and they’re worth pursuing.


Setting Realistic Goals That Actually Stick

Instead of vague “someday” ambitions, September gives you a neat four-month runway to work with. Think about where you want to be by the end of the year and break it down:

  • What can you realistically achieve before December?

  • Which steps move you closer to your fashion brand launch?

  • How can you use this season to build momentum?

When you plan with the industry’s rhythm, you stop waiting and start moving.


Quick Takeaways

  • September is a great time to reset and reflect on goals.

  • Align your fashion brand with the industry’s calendar.

  • Don’t wait for the perfect time to begin.

  • Reflect on personal barriers that may have held you back.

  • Set realistic goals for the next four months.

  • Reignite your passion and take actionable steps forward.


Listen to the Full Episode 🎧

Prefer to listen instead of read? In this episode of The Fashion Startup podcast, I dive deeper into September resets, overcoming self-doubt, and planning for success.


Next Steps

✨ Grab your free resource: The Fashion Brand Launch Blueprint my proven steps to go from idea to launch.

👉 Start your clothing brand in my Fashion Startup Academy

📩 Join my newsletter for weekly tips designed for first-time fashion founders.

📲 Follow me on Instagram @thefashionexpertuk for insights and behind-the-scenes advice.


See you in the front row,

Michelle.

 
 
 

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