Updated: Aug 17
When Kocool, a vibrant Spanish athletic apparel brand, approached me to design several collections over a space of several seasons, I knew it was an exciting opportunity to merge style with performance.
Kocool’s commitment to high-quality, functional activewear that resonates with modern, active lifestyles aligned perfectly with my design ethos and I loved their values of empowering females in sport by using real life athletes and sportswomen in their marketing campaigns.
Over the course of our collaboration, I worked on creating a variety of garments and helped shape collections that truly represented the brand’s identity.
The Scope of the Collections
The collections I designed for Kocool included a versatile range of activewear staples:
Leggings – Tailored for performance and comfort, with a focus on technical details like seamless designs, compression panels, and storage pockets.
Hoodies and Zip-Through Jackets – Layering essentials with contemporary silhouettes and breathable fabric options.
T-Shirts and Vests – Lightweight, sweat-wicking pieces designed for a wide range of activities.
Sports Bras and Crop Tops – Supportive and stylish, with attention to detail in fit, coverage, and aesthetic appeal.
This variety of styles allowed for a comprehensive and cohesive offering that would appeal to a diverse audience, from gym enthusiasts to casual wearers looking for performance pieces.
The Design Process
As with any successful collection, the journey from concept to finished product involved several key stages:
1. Concept and Full Collection Design
My first step was to create designs that aligned with Kocool’s brand vision and customer needs. Drawing inspiration from the latest trends in activewear and incorporating timeless design principles, I developed collections that blended functionality with modern aesthetics. Each piece was designed with careful consideration of Kocool’s target market, ensuring the styles were both practical and appealing.
2. Technical Development
Once the designs were approved, I created detailed tech packs and sizing specifications. These documents served as the blueprint for manufacturing, providing precise instructions on measurements, fabric choices, construction methods, and finishing details. Accuracy was paramount at this stage to ensure consistency and quality throughout the production process.
3. Sampling and Refinement
The sampling phase was a collaborative effort between myself, Kocool, and the manufacturing team. As samples were produced, I worked closely with the team to evaluate and refine each style. Adjustments were made to improve fit, functionality, and overall design, with updates to the tech packs as needed. This iterative process ensured that the final products met both Kocool’s and my high standards.
4. Fabric and Technical Features
Activewear demands high-performance materials, so I suggested fabrics that offered the perfect balance of durability, breathability, and stretch. From moisture-wicking textiles to compression fabrics and seamless constructions, every choice was made with the end user in mind. I also recommended technical details such as concealed zippers, mesh panels for ventilation, and ergonomic seam placements to enhance the functionality of the garments.
The Final Results
The collections I created for Kocool were a testament to the power of collaboration. The designs not only captured the brand’s essence but also delivered on the promise of quality and innovation. Customers could enjoy activewear that performed as well during workouts as it did as part of a stylish, everyday wardrobe.
What I Learned
Designing for Kocool was a rewarding experience that highlighted the importance of communication and precision. From aligning creative visions to refining technical details, the process reinforced the value of a thorough, hands-on approach.
Looking Forward
This collaboration with Kocool represents just one example of how I help brands bring their vision to life. Whether it’s athletic apparel, casual wear, or high-end collections, my approach always prioritises the needs of the brand and its audience. If you’re looking to design and launch your own fashion line, I’d love to help you bring your ideas to life.
Interested in collaborating? Let’s chat! Drop me an email at info@thefashionexpert.com
or book a free, no obligation chat to see if we would be a good fit. Choose a time from my calendar below:
