In case you missed it, Pantone announced their Colour Of The Year - Peach Fuzz 13-1023 and I personally love it! OK, I'm a little biased as it's pretty on-brand for me. But love it or hate it, you're going to be seeing a lot of it in store this year and beyond.
"PANTONE 13-1023 Peach Fuzz captures our desire to nurture ourselves and others. It's a velvety gentle peach tone whose all-embracing spirit enriches mind, body, and soul. In seeking a hue that echoes our innate yearning for closeness and connection, we chose a colour radiant with warmth and modern elegance. A shade that resonates with compassion, offers a tactile embrace, and effortlessly bridges the youthful with the timeless." Leatrice Eiseman, Executive Director, Pantone Color Institute™
So as a fashion brand, how can you incorporate it into your collections?
This colour is screaming to be applied to anything with a texture whether this be something with a pile such as velvet, velour and towelling to something more subtle like a brushed finish on cotton, both jersey and wovens. In Autumn think borg, faux fur and wool.
If we don't see an iconic best-selling coat in these peachy tones I'll be astounded.
Dresses and skirts.
Although not limited to these categories, this peach tone is a perfect base for ditsy prints and large-scale abstracts alike. Add terracotta, white and khaki for a Mediterranean feel or zing it up with aqua and hot pink.
Shirts and tops.
This is sure to be a perfect summer injection colour in T-shirts, polos and jersey styles across all markets. The colour pairs well with classic colours such as navy and grey as well as neutrals such as coffee, tan and creme brulee.
Peach Fuzz lends itself nicely to Yogawear and the well-being market in general not least because of it's evocative connection with mind body and soul. Add some boldness to athleticwear with bright sunset-rich colours and pops of black and white.
You don't have to go full-on with this colour and if you're not sure about it, try using it as an accent in branding, trims and accessories.
I'd love to know what you think of the colour and if you're hoping to use it in your collection. If you need help defining colours for your collection or any aspect of design and industry help just drop me a line at firstname.lastname@example.org
See you in the front row,