How You Can Use Pantone's Colour Of The Year.

In case you missed it, Pantone announced their Colour Of The Year - Peach Fuzz 13-1023 and I personally love it! OK, I'm a little biased as it's pretty on-brand for me. But love it or hate it, you're going to be seeing a lot of it in store this year and beyond.

"PANTONE 13-1023 Peach Fuzz captures our desire to nurture ourselves and others. It's a velvety gentle peach tone whose all-embracing spirit enriches mind, body, and soul. In seeking a hue that echoes our innate yearning for closeness and connection, we chose a colour radiant with warmth and modern elegance. A shade that resonates with compassion, offers a tactile embrace, and effortlessly bridges the youthful with the timeless." Leatrice Eiseman, Executive Director, Pantone Color Institute™

So as a fashion brand, how can you incorporate it into your collections?

Tactile fabrics.

This colour is screaming to be applied to anything with a texture whether this be something with a pile such as velvet, velour and towelling to something more subtle like a brushed finish on cotton, both jersey and wovens. In Autumn think borg, faux fur and wool.

If we don't see an iconic best-selling coat in these peachy tones I'll be astounded.

Dresses and skirts.

Although not limited to these categories, this peach tone is a perfect base for ditsy prints and large-scale abstracts alike. Add terracotta, white and khaki for a Mediterranean feel or zing it up with aqua and hot pink.

Shirts and tops.

This is sure to be a perfect summer injection colour in T-shirts, polos and jersey styles across all markets. The colour pairs well with classic colours such as navy and grey as well as neutrals such as coffee, tan and creme brulee.

Athleticwear.

Peach Fuzz lends itself nicely to Yogawear and the well-being market in general not least because of it's evocative connection with mind body and soul. Add some boldness to athleticwear with bright sunset-rich colours and pops of black and white.

Accents.

You don't have to go full-on with this colour and if you're not sure about it, try using it as an accent in branding, trims and accessories.

I'd love to know what you think of the colour and if you're hoping to use it in your collection. If you need help defining colours for your collection or any aspect of design and industry help just drop me a line at info@thefashionexpert.com

See you in the front row,

Michelle.

#fashiontrends #fashionbusiness #fashionstartup #ss24trends #colourtrends #ss24colours #runwaytrends #pantone #pantonecolouroftheyear #pantonecolouroftheyear24 #fashionexpert

The Most Important Colours From SS24 Catwalks.

Fashion trendsetters, get ready to dive headfirst into the enchanting world of Spring/Summer 2024! The SS24 runway catwalks were nothing short of a kaleidoscope of innovation, and as the fashion world eagerly awaits the next big thing, it's time to talk about the colours that stole the show. SS24 offers a rich tapestry of colours that will dominate our wardrobes in the coming season, from pastel hues that soothe the soul to vibrant shades that scream confidence. In this blog post, we'll explore the most important colours from the SS24 runway and ask "which ones will you include in your collection?"

Lime green.

Bordering on neon, this mouth-watering pop was seen at Gucci and Byblos in statement tailoring, Giambattista in floor-length chiffons and pleats, Roberto Cavalli in plain and tropical printed silks and satins as well as shimmering sequins and feathers, and Tod's teamed with khakis and muted greens.

Cherry Red.

Simmering down the bright reds we saw last season SS24 gives us a sophisticated, moody red. Gucci and Rick Owens showed how good this colour looks on leather whereas Prada took a softer approach with floaty chiffons. This red is a perfect partner to the acid green as we saw at Gucci.

Lilac.

This calming hue lends itself to soft silhouettes and floaty fabrics such as chiffon and lace as seen at Caroline Herrera. Givenchy's perfect satin duster jacket showed the colour off with neutral tones while Marc Jacobs 70's trench coat in buttery soft suede was a vision of prettiness.

Royal Blue.

One of my personal favourite colours Royal Blue is a move on from some of the blues we have seen over the past few seasons. Royal blue screams confidence and I adored the head-to-toe silks in Armani's show as well as the pleated fabrics at Burberry, Isabel Marant and Balmain.

I'd love to know which colours are your favourite and if you will be including them in your designs.

Looking for trends for other seasons? Did you know I can create a bespoke trend analysis for your brand based on the season and market sector you're designing for? If that sounds like something you need then book a free chat here to talk about what you are looking for.

See you in the front row, Michelle.

#fashiontrends #fashionbusiness #fashionstartup #ss24trends #colourtrends #ss24colours #runwaytrends