Fashion trendsetters, get ready to dive headfirst into the enchanting world of Spring/Summer 2024! The SS24 runway catwalks were nothing short of a kaleidoscope of innovation, and as the fashion world eagerly awaits the next big thing, it's time to talk about the colours that stole the show. SS24 offers a rich tapestry of colours that will dominate our wardrobes in the coming season, from pastel hues that soothe the soul to vibrant shades that scream confidence. In this blog post, we'll explore the most important colours from the SS24 runway and ask "which ones will you include in your collection?"
Bordering on neon, this mouth-watering pop was seen at Gucci and Byblos in statement tailoring, Giambattista in floor-length chiffons and pleats, Roberto Cavalli in plain and tropical printed silks and satins as well as shimmering sequins and feathers, and Tod's teamed with khakis and muted greens.
Simmering down the bright reds we saw last season SS24 gives us a sophisticated, moody red. Gucci and Rick Owens showed how good this colour looks on leather whereas Prada took a softer approach with floaty chiffons. This red is a perfect partner to the acid green as we saw at Gucci.
This calming hue lends itself to soft silhouettes and floaty fabrics such as chiffon and lace as seen at Caroline Herrera. Givenchy's perfect satin duster jacket showed the colour off with neutral tones while Marc Jacobs 70's trench coat in buttery soft suede was a vision of prettiness.
One of my personal favourite colours Royal Blue is a move on from some of the blues we have seen over the past few seasons. Royal blue screams confidence and I adored the head-to-toe silks in Armani's show as well as the pleated fabrics at Burberry, Isabel Marant and Balmain.
I'd love to know which colours are your favourite and if you will be including them in your designs.
Looking for trends for other seasons? Did you know I can create a bespoke trend analysis for your brand based on the season and market sector you're designing for? If that sounds like something you need then book a free chat here to talk about what you are looking for.
See you in the front row, Michelle.