The question every business wants to know is will they achieve success, and that's no different for fashion startups. During my consultations and mentoring sessions, I get asked a lot if I think a client's idea is a good one, so here are my tips on success for fashion startups.



1. Have Belief.


First and foremost, you need to believe in your idea, brand and product. If you're feeling half-hearted about it then it's not the road for you. The clients who have most success are those who relate to a passion in their life. You might be a gym buff who's dream is to see your brand worn in an athletic setting. Or how about your passion for yoga? Do you live in your studio apparel and want to launch your own line?

Starting up a new fashion business takes courage, determination and commitment, so make sure you're choosing something that will spur you to keep going.


2. Understand Your USP.


In business circles you'll hear that you need a U.S.P. to become successful. But what is that and how does it relate to fashion? A unique selling point is something that sets your brand apart from the rest of the world.

This U.S.P. can come in lots of different formats and relate to both the product and the business. Some examples of what can make a business unique are:

  • your products fill a gap in the market

  • your prices bridge a gap in the market 

  • the way you sell is different

  • the types of fabrics you use are unique

  • your brand supports a charity

  • your brand is ethical in trade and manufacturing processes

  • your brand is eco-friendly, organic or fair trade



3. Innovate.


I'm always amazed by my clients when they come to me with an idea for something totally new, that's never been seen before.

Innovation is a great way to boost your success. If you've tried to buy a product and couldn't find it, then you've identified a gap in the market to fill, and that's half the battle. Chances are, you're not the only person looking for that product, and there is an untapped marketshare waiting to buy it. You just have to get it out there!


  • Clothing that includes new technology or fabric development

  • Garments that perform a function

  • Apparel that is for a certain age, size, body type

  • Clothing that solves a problem




4. Be an improver.


Another set of clients that do well with their startups are those who take an existing idea but make it better. Perhaps you love a particular type of apparel but wish there was more choice on offer. Maybe you feel certain brands or markets are lacklustre and need a boost or refresh. You might already use a type of product and realise it doesn't quite perform how it should. These are all things you can improve upon by:

  • Making garments fit better

  • Manufacturing with more premium fabrics

  • Offering a better choice in styles

  • Improving how a product performs eg. in the gym or outdoors

  • Giving customers more accessible price points

  • Injecting fashion into a stale market

If you have an idea for a fashion startup, and want to chat with an expert or get help starting, just get in touch for an initial consultation here or drop me a line info@thefashionexpert.com


Michelle Ramsay

The Fashion Expert®

www.thefashionexpert.com


#freelancefashiondesigner #fashionconsultant #startupspecialist #fashionstartup #fashionmentor #fashiondesigner #clothingdesigner #thefashionexpert #thefashionexpertuk #launchafashionbrand #newfashionbrand #emergingdesigners #newtalent #clothingdesigner #appareldesigner #designer

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Updated: Jan 15, 2019

January and February mark the start of the fashion calendar in lots of ways. Firstly the Menswear collections will show AW 2019/20 on 11th January swiftly followed with Haute Couture SS 2019 in Paris.


8th February will see the offerings of Women's A/W RTW 2019/20 starting in New York followed by London and giving way to Milan and Paris.



Image Copyright Magic


These dates will be punctuated with pre-collections and cruise collections and if that wasn't enough to keep you going, all this in conjunction with the season's influx of fashion tradeshows.


Tradeshows can be really exciting, inspirational and informative events to attend, and whether you're an established fashion brand, or a startup entrepreneur you should be attending these shows for a whole host of reasons.



Image Copyright Sourcing At Magic

As well as great places to gain new contacts, suppliers and manufacturers these events give you an opportunity to get really hands on. You can touch and handle fabric samples, ask for cuttings, have swatches mailed to you and explore trims in close detail.


On the flip side of these sourcing based shows come the product based shows, where brands and retailers present their new and up-coming collections. This is a perfect chance to gain inspiration from some of the more established retailers, and a chance to learn from the professionals.



Image Copyright The London Textile Fair

There are too many shows worldwide to mention in this post, however I have put together a list of my top 10 recommendations for January and February in the UK.


9-10th January

The London Textile Fair

Olympia London

http://thelondontextilefair.co.uk


15-16th January

Fashion SVP

Olympia London

https://www.fashionsvp.com


23rd-24th January

Jacket Required

Old Truman Brewery

http://www.jacket-required.com


27-28th January

London Edge

Business Box London

https://www.londonedge.com


3rd - 7th February

Spring Fair

Birmingham NEC

https://www.springfair.com


10-12th February

Pure | Pure Origin | Pure Man | Bubble

Olympia London

https://www.purelondon.com


10-12th February

Scoop International

Saatchi Gallery

https://scoop-international.com


15th -19th February

London Fashion Week

http://www.londonfashionweek.co.uk


15th -19th February

London Fashion Week Festival

https://londonfashionweekfestival.com


17-19th February

Moda

Birmingham NEC

https://www.moda-uk.co.uk/about-moda


If you are one of my international based clients, or you'd like a recommendation on a specific type of show to visit you can drop me an email here info@thefashionexpert.co.uk with your questions and I'll try to help.


For further reading on making the most of a tadeshow ready my post 10 TipsTo Ace A Fashion Tradeshow here.


Let me know which tradeshows you are considering this year in the comments below.


Michelle Ramsay

The Fashion Expert®


#freelancefashiondesigner #fashionconsultant #startupspecialist #fashionstartup #fashionmentor #fashiondesigner #clothingdesigner #thefashionexpert #thefashionexpertuk #launchafashionbrand #newfashionbrand #emergingdesigners #newtalent #clothingdesigner #appareldesigner #designer #fashiontradeshow #fashionsourcing #fabricsourcing

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