top of page

One of my main goals in 2019 is to share more about myself. Who is The Fashion Expert and why should you work with me?

I'm not an avid a selfie taker, or one to publish my whole life online, however I realise that clients like to get to know me before working with me so I'll be sharing more of this type of content with you.

One question I'm always asked is how my day works, so this is what a typical day in my UK studio looks like. My days really vary, and are often dictated by what work I have on that week or how quickly clients get back to me about projects. Some days are intensive design and others are very interactive with different clients. But what never fails is the variety of exciting projects and passionate clients. I wouldn't change it for the world.


Michelle Ramsay - The Fashion Expert®
Michelle Ramsay - The Fashion Expert®

6AM

I set my alarm early as I'm definitely a morning person, and getting a head start on the day seems to set me up well. I've never been a night owl and wake up early even at weekends. Even if I'm working from home or not seeing clients I'm up early and dressed for the day ahead. PJs work for some people but I need to be in my work mode to feel professional.


6.30AM

Breakfast with my husband. From our dining room we can see out over some local stables, and we are often visited at the bottom of our garden by a horse looking for carrots. It's a relaxing start listening to the birds and discussing our day ahead.


7AM

Admin in the studio with Radio 6. I like to set the early morning aside to answer emails and queries from new clients. I find a lot come in overnight due to clients using their evening for their startup brand side hustle. If I answer them early in the morning they can reply during their commute or morning break.

I check my diary and wall planner to see which clients are booked in that day, schedule the calls and consultations and of course the design work for current ranges and projects. I always need to check timezones to make sure I can speak to clients at appropriate times of day depending where they are in the world.

Finally I check financial tasks such as invoices, and if time permits, head over to see what is happening on social media and read any interesting newsletters.


Notebooks
Getting organised

8.30AM

Design work. Today I am working on a range of mens activewear for a new client so I am taking a few hours this morning to get a good run at designing.


11.30AM

I usually get deliveries around this time, which are often samples from clients, samples for sizing, fabric swatches or anything else related to their design project. I'll receive new fashion magazines such as Vogue and Elle and any new books I may have ordered.


12.00PM

At lunchtime I like to multi-task so often combine my "lunch break" with a podcast or training event. If its a nice day I'll take a walk around the lake in our local park which is very pretty in the sunshine. Today I'm taking part in a social media webinar, as I feel it's always good to keep learning, developing my business skills and staying up to date with improvements I can make.


12.30PM

I have a video consultation with a new client who is launching a luxury womenswear range of dresses and jumpsuits. Having bought my E-Book she's now ready to discuss her ideas and gain some one to one guidance. Working in a completely different sector she is new to the fashion industry. I talk her through a range of things from how to gather her inspiration ideas, how we will work together to plan her range, the design process, the sampling process and how to work with a manufacturer. I love these sessions as every client is different. The best part is the end, when clients feel energised with confidence to take their idea forward and work with me as on their clothing line.



Desk scene
Consultations with clients


1.30PM

I have a catch up call with one of my clients to go over the designs I created for his mens urbanwear brand. All is good and the designs are approved to take forward to tech packs and sizing specs.


2PM

Deign work continues for my menswear activewear client.


4.30PM

Pilates or Peloton class. Sitting at a computer all day is awful for posture so I try to schedule in some cycling, yoga and pilates into the week to undo the hunch and stretch out. It's also an incredible way to switch off as you can't balance on one leg and think about your to-do list!


5.30PM

I do an hours research on trends, catwalk shows and colour in preparation for some trend reports and childrenswear mood boards I'm curating for a regular client.


Moodboards
Moodboards

7.30PM

After dinner I do a little admin or social media but this evening I write this blog post and book tickets for a forthcoming tradeshow in London.


8.30PM

The rest of the evening will be spent relaxing with my other half, some chilled music and perhaps a small Malbec.


If you'd like to chat with me about your fashion brand then why not book a free chat via my calendar below




See you in the front row,

Michelle - The Fashion Expert®

This new feature will shine the spotlight on some of the amazing entrepreneurs I'm lucky enough to count as my clients. Working with apparel start-ups is my favourite part of the job and I hope these posts will shed some light on what it's really like to launch your own clothing brand, especially if you're new to the industry.


Mens and ladies activewear
Copyright Alphapparel

The first interview is with Andrew Clark, the founder of Alphapparel, a startup activewear brand.


Andrew approached me having tried to navigate the fashion industry himself with a couple of unsuccessful sample attempts. This is a scenario I see often and admire the entrepreneurial spirit to give things a go. Unfortunately though, this approach can lead to expensive mistakes, take up a lot of valuable time and frustrate startups.


We stripped things back to the start and reworked ideas in a methodical way, through designs, tech packs and accurate specs, as well as consultancy regarding manufacturing and next steps. This really armed Andrew with the correct information he needed to approach manufacturers and create his collection.


Mens activewear
Copyright Alphapparel


In Andrew's words "It’s been a very long time in the making, but finally the brand is live and doing well!"


Has it been worth it? Read on to find out.


What do you sell and who are your customers?


We sell comfortable, performance activewear that’s suited for both the gym and daily use. We focus on kitting out and connecting fitness enthusiasts, giving them the opportunity and means to grow their own brand in the fitness industry.

Whether this is through our up and coming ambassador program, or just with a simple connection over facebook or instagram, we strive to help our customers grow.


Athletic Apparel
Copyright Alphapparel

What was your background prior to launching in the fashion industry?


I graduated with a Masters in engineering, but the innovative, fast pace of the fitness industry drew me to changing career path.


What drove you to set up your brand?


I’ve always loved the fitness industry and started going to the gym about 7 years ago. I become an ambassador for another brand about 3 years ago, and thought there were a few things that I could do better. I just wanted a piece of the fitness industry lifestyle. The 9-5 life sitting at a desk all day is doable, but I’m not as passionate about it where I want to rush into work every morning. Launching a brand is totally different from a normal job, but unique in the sense that you feel more of a commitment to your own project.


How long did the launch take from concept to product?


A long time. A very long time. Did I initially underestimate how long it would take at the beginning? You bet I did. But now I’m finally selling the clothing, it’s definitely going in the right direction.


Which of my services have helped the most and why?


Designing techpacks and explaining the fitness industry to me. Unique, well fitting designs were important and the pieces Michelle designed are fan favourites of our brand.


Is there a top piece of advice you’d give other startups considering launching a brand?


Take a month to plan everything out, research research research. Pay a designer like Michelle to help find a suitable manufacturer and source suitable fabric and fits you like. The more preparation you do will save you month and months when it comes to the later stages.


Mens and ladies activewear
Copyright Alphapparel

What are your plans for the brand in 2019?


Restock our collection and create variations of the same pieces.

Bring out a much wider range of products that cater to all of the fitness industries needs.

Become a millionaire, retire at the age of 23 and live in a mansion by the beach…Too much? Well it is a plan of mine... whether I make it a reality or not is dependent.


You can buy the full range of Alphapparel here



January and February mark the start of the fashion calendar in lots of ways. Firstly the Menswear collections will show AW 2019/20 on 11th January swiftly followed with Haute Couture SS 2019 in Paris.


8th February will see the offerings of Women's A/W RTW 2019/20 starting in New York followed by London and giving way to Milan and Paris.



Fabric sourcing at tradeshow
Image Copyright Magic


These dates will be punctuated with pre-collections and cruise collections and if that wasn't enough to keep you going, all this in conjunction with the season's influx of fashion tradeshows.


Tradeshows can be really exciting, inspirational and informative events to attend, and whether you're an established fashion brand, or a startup entrepreneur you should be attending these shows for a whole host of reasons.



Fashion Tradeshow
Image Copyright Sourcing At Magic

As well as great places to gain new contacts, suppliers and manufacturers these events give you an opportunity to get really hands on. You can touch and handle fabric samples, ask for cuttings, have swatches mailed to you and explore trims in close detail.


On the flip side of these sourcing based shows come the product based shows, where brands and retailers present their new and up-coming collections. This is a perfect chance to gain inspiration from some of the more established retailers, and a chance to learn from the professionals.



Fashion Tradeshow
Image Copyright The London Textile Fair

There are too many shows worldwide to mention in this post, however I have put together a list of my top 10 recommendations for January and February in the UK.


9-10th January

The London Textile Fair

Olympia London

http://thelondontextilefair.co.uk


15-16th January

Fashion SVP

Olympia London

https://www.fashionsvp.com


23rd-24th January

Jacket Required

Old Truman Brewery

http://www.jacket-required.com


27-28th January

London Edge

Business Box London

https://www.londonedge.com


3rd - 7th February

Spring Fair

Birmingham NEC

https://www.springfair.com


10-12th February

Pure | Pure Origin | Pure Man | Bubble

Olympia London

https://www.purelondon.com


10-12th February

Scoop International

Saatchi Gallery

https://scoop-international.com


15th -19th February

London Fashion Week

http://www.londonfashionweek.co.uk


15th -19th February

London Fashion Week Festival

https://londonfashionweekfestival.com


17-19th February

Moda

Birmingham NEC

https://www.moda-uk.co.uk/about-moda


If you are one of my international based clients, or you'd like a recommendation on a specific type of show to visit you can drop me an email here info@thefashionexpert.co.uk with your questions and I'll try to help.


For further reading on making the most of a tadeshow ready my post 10 TipsTo Ace A Fashion Tradeshow here.


Let me know which tradeshows you are considering this year in the comments below.


Michelle Ramsay

The Fashion Expert®


bottom of page